Introduction: A strong marketing strategy is essential for any business to promote their products and services to their target audience. Big companies spend millions of dollars to turn their audiences into payers.The two most common choices companies have for marketing are – Digital and Traditional marketing.While the budget is not a major problem for large firms, and we apply to both traditional and digital marketing channels, a small business has a limited budget and should invest in the right strategy. By making the right decisions, any company should have clarity in the difference between Digital Marketing and Traditional marketing.

What is Digital Marketing?

Digital marketing refers to all online marketing strategies made on various electronic devices. It is currently the most popular marketing method available to companies large, small, and small worldwide.It is expected that by the year 2020, the USA will spend about $ 110 billion on digital marketing.Since the Internet is perhaps the most common form of technology used by humans, digital marketing can be used to connect with millions of potential customers worldwide. According to IBM, more than 55% of customers research on social media platforms before buying anything online.As another study, more than 73% of e-commerce sales will emerge on smartphones by 2021.No wonder companies are looking for every opportunity to sell their products online! The demand for digital marketing is well reflected in digital retail sales in India.

The main types of digital marketing are the following –

Search Engine Marketing
Advertising on social media
Content marketing such as blogs and videos
PPC (Pay per click ad)
Email Marketing
Search Engine Optimization
Influence marketing
Viral marketing

What is Traditional Marketing?

Traditional marketing is a standard marketing method that uses a variety of promotional and advertising methods to reach customers. It is an old-fashioned way of advertising and is being tried and tested by many companies. Until the advent of the internet in the 1990s, this was the only marketing strategy in use.We find a variety of traditional marketing methods on a daily basis, such as newspaper ads and billboards. Therefore, this is a great way to reach a local audience who do not use the web.

Print advertisements in newspapers, magazines, books, pamphlets, brochures, etc.
External ads such as billboards and flyers
TV and radio commercials
Direct mail – catalog and postal papers
Telephone marketing – SMS marketing, calling customers from existing databases, and even calling
Face-to-face marketing by sales staff

Which One To Choose?

The choice between digital or traditional marketing depends on your needs and goals. If you want to download other local customers quickly, offline, traditional marketing using flyers will work well. Or, if you want to direct the older generation, TV or radio commercials work as they are more prone to television or radio than children.

But to direct Millennials or children, or a group of customers outside your local boundaries, you have to go digital.

If you are a small beginner who wants to make it bigger, digital marketing is at its best. It will allow you to invest your money wisely and reach more customers on time.

If You are still using Traditional Marketing in your Business then, we are here to help you to shift your Business Digitally. Contact us now social media marketing in jabalpur