Six great ways to get more out of your digital marketing campaigns in 2020

 As we enter 2020, it’s time to go away behind old marketing strategies and adopt new ones. After all, there's tons of innovation happening. From AI in customer service to influencers taking up social media, tons has changed within the last year. Digital marketing campaigns now sprawl across different channels, tools, and processes.

While some strategies might remain partially an equivalent, they're going to get a facelift in 2020. If you're looking to require your marketing to the subsequent level in 2020, we’ve got some tips for you.

1. Create more video content

Videos have transformed the content marketing landscape. Videos have transformed the content marketing landscape.

There are many various options — educational videos, onboarding videos, meet-the-team videos, customer journey videos, event videos, and more.

If you haven’t been using video content, you’re losing out on tons of opportunities to grow your brand. With the evolution of social media platforms like Instagram, YouTube, and Facebook, the video content game has changed dramatically. Video content may be a versatile tool to extend brand awareness and drive engagement.

2. Use chatbots to reinforce customer experience

With the assistance of digital marketing campaigns, you'll also leverage customer data. These virtual assistants are capable of collecting data from customer interactions and supplying you with insights into how your brand can improve.

Providing an excellent customer experience can help brands increase lead generation and revenue. What’s more, it also can assist you improve your customer experience and lower your customer acquisition cost.

One of the most important benefits of customer service chatbots is that they're available 24×7 and provides quick responses to queries.

3. Specialise in personalization

Most content marketers believe that when an opportunity customer engages with their brand and makes a sale, it’s a win.

A customer journey starts right from when a target customer engages together with your brand and it continues through conversion. But it also includes providing customer support and elevating their buyers’ journey to show them into cheerleaders of your brand.

So, it's essential to succeed in bent your audience and supply valuable services that aren't solely revenue-centric. 76% of consumers believe that it’s easy to modify to a special brand to seek out an experience which will match their expectations.

 

4. Leverage influencer marketing

Influencer marketing has grown to become a whopping five to 10 billion-dollar industry. it's helped marketers reach their target audiences, generate brand awareness, get more leads, and boost sales. Collaborating with social media influencers has become an excellent way for brands to market their products and services. When an influencer endorses your brand or reviews your product, it can get you tons of publicity.

5. Automate your email marketing campaigns

About 73% of marketers consider email marketing to be crucial to their company’s success.

But it are often a time-consuming strategy. If you’re short on time, there's how out – automate your email marketing campaigns. Not only can it assist you save plenty of your time, but it also can assist you to create more personalized content.

With this strategy, you'll make sure that your content is delivered to your customers at the proper times.

Emails also provide you with a chance to upsell your products.

For example, an email that has a neighborhood containing products almost like a user’s previous purchases can trigger their engagement.

 

 

6. Build a community

Building a community around your brand will assist you to improve your brand awareness, drive higher engagement, and organically boost your SEO.

When users create and share content around your brand, you're likely to urge noticed by search engines. Brand mentions, post shares, comments, and likes — all of those help your cause.

When you share valuable content that helps your audience or aligns with their interests, they have a tendency to associate more together with your brand and become loyal customers.

Some companies even have brand ambassadors who regularly create content for them reciprocally for benefits like free products, invites to product launches or other events.

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