Who is an Influencer?
We’re pretty sure that if you are a regular internet user, then you must know social celebrities, and some of you might even be following influencers, bloggers or social media celebs too. For every field, there are some experts in social media we can refer to if there’s any doubt.
Take, for example, if we want to know which smartphone is the best in the market, we’d refer to famous & knowledgeable people like “Technical Guruji” who masters this field of technology. He’s a famous YouTuber who shares his expertise through his Youtube videos on every new gadget and device that enters the market.
And easily we’d also tell you that his influence in the market is so powerful that if he disses a particular company, there are chances that people following him might drop the idea of buying a cellphone from that particular company, even if it’s the phone that we once so crazily wanted to buy, this is what INFLUENCERS are, they have the power to change your opinion regarding a product, service, social matter and so on.
It’s just a small example to understand what influencers are. To understand what Influencer marketing is and how it can help you with your business, you need to know other things as well.
What is Marketing Influenced by an Individual?
Many companies collaborate with Influencers that we described above and utilize their popularity and audience image to promote their company products. To make sure you don’t have the wrong idea, we’d like to clarify that influencers are NOT people who just have a large audience base, to whom you can give money & they’ll promote your product. Most people believe that they just recommend things out of profit & for the sake of making money but that’s untrue!
Rather Influencers who’ve reached today to the top positions are genuine people who have built their image and fanbase through time, real-time experience advice, and regular hard work. These people will be protective of their image and will recommend the product only when they themselves have tried it before & believe it.
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8 Tips that Brands can make use of while doing Influencer Marketing:
1. Start with a Plan – No matter what kind of marketing you are planning to do, you need to make a proper plan. You need to conduct a proper survey, decide the audience base you want to target, a perfect influencer that can represent your brand image, and promote your products or services with ease, etc.
2. Customer Base – Whether to say in quality or quantity, you need to decide the type of customer base, and according to that, you will choose your influencer. For example, If I want to promote new sports shoes, I will try to find an influencer that is a fitness enthusiast, rather than a comedian.
3. Choose the type of Influencer – Most of the people will go for influencers that have the highest number of followers, but you need to keep in mind that most of these followers are fake. And you might also be aware of the budget that you’re ready to invest in for the highly trustable & more genuine type of influencer. There are mainly 3 types of influencers: ● Nano-influencers have 1k to 9k followers ● Micro-influencers have 10k to 99k followers ● Mega-influencers have more than 99k followers
4. Spot the difference – Because of the money and popularity, countless people are trying to be influencers, and they fool brands by showing that they have a large following but in fact, these people often buy fake followers. To prevent the loss, you must be active in spotting the difference between the real and fake Influencers.
5. Consider a long term Collaboration – You need an influencer that can work with you for a longer period of time. Finding new influencers, again and again, can be pretty hectic, Moreover, it can leave a negative impact on your customers and can affect the credibility of your brand.
6. Consider the previous brands that influencers have dealt with: The previous brands that the influencers have worked with play an important role in deciding whether they will be a good fit for your brand or not. It also helps in looking at the factor if they will be able to convey your idea and USP behind the products or services.
7. Find a Right medium– Right now, Instagram & Youtube are supposedly the best platforms for Influencer marketing. So if you are finding the right medium, these will be a great start for your brand. You can look for influencers that have active Youtube channels so that they can promote your brand there as well when needed.
8. Choose the influencer that can convey the benefits of your product properly – Another reason to find a genuine influencer is to make sure that the right influencer can promote your products and services properly.
There are no hard and fast rules for Influencer marketing, as you require to change your search according to the requirements of your brand. Influencer marketing is not only specified to market products but these days people are using it to promote movies, restaurants, hotel services, payment services, and even themselves.
That’s right!! So get, set, go.
If you’re facing any difficulties with a proper Influencer Marketing approach, we Digital Marketing Company In Jabalpur are here for you.
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